Responsibilities
Execute tests, collect and analyze data and results, identify trends, page and page SEOTrack, report, and analyze website analytics and PPC initiatives and campaigns
Social media management and giving apt suggestions for improving Digital Marketing
Run Google Ads, Facebook Ads, and LinkedIn Ads and maximize the promotion of the brand
Writing blog posts and uploading to the website and social media and working with the marketing team to drive SEO in content creation and content programming
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Develop and implement a link-building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Must-Have
Proven SEO experience for 2+ years
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
Experience with website analysis using various analytics tools including Google Analytics and an internal reporting tool.
Experience in working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
Experience in working with CMS and building/administering content in CMS environments.
Knowledge of ranking factors and search engine algorithms
Desired to-Have
Professional degree preferred
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Proficiency in MS Excel, PowerPoint, and Word.