WhatsApp Business App and WhatsApp Business API is one of the two Business solutions launched by WhatsApp in 2018. While normal WhatsApp is mainly used for private purpose, Business sectors choose between WhatsApp Business App & WhatsApp Business API. WhatsApp Business API is not a free to use service like Whatsapp Business App.

But as you scale your company, you may eventually realize that the features of Whatsapp Business Ap become insufficient for your further growth. Whatsapp Business API doesn’t need an application to install, instead it can be used via Whatsapp Business Service Providers (BSP). Now a day’s companies are focusing more on data privacy & improving customer relationship which can be only provided by Whatsapp API. So, business is shifting more towards WhatsApp API to keep in touch with clients worldwide.

Why Whatsapp Business API?

 

Whatsapp Business API is vastly different from Whatsapp Business App. It is specially designed for growing or large business enterprise to work with multiple users and can even add green sign to our WhatsApp profile to get labelled as authorized and reliable company.

Whatsapp Business API provides us with a bunch of unique features and solutions that can’t be handled by a normal Whatsapp Business App. For eg: A company can send larger volumes of automated requests and response thus helping in managing multiple customers at once which is beneficial for a growing company to a large extend.

 When Whatsapp Business App is installed on smart phone, it tries to access phone’s contacts which lacks data protection compliance. For Whatsapp API, there is no front-end interface or an application to install. A reliable Whatsapp Business API service provider can easily solve this complexity by providing you with a portal which can be easily handled.

Why Integrating with an ERP?

WhatsApp API integrating with ERP offers you a tool having a plenty of future growing scope for enhancing customer relationship & to hunt for more advance features. It paves the way to integrate your business with other modules like Sales, CRM, POS, Inventory etc. which makes your firm stand out among your competitors. It is possible to send and receive WhatsApp messages and notifications with customers in all events of ERP. The other possibilities include Real time reporting with customers, generating leads from inquiry etc.

 Features of Whatsapp API in comparison with Whatsapp Business App:

   ·         Since WhatsApp API do not tries to access any contact or private details from your device, it possesses GDPR (General Data Privacy Regulation) and     data protection

   ·        Fully automated chatbots to make 24/7 seamless live communication.

   ·        Multiple users can access to account simultaneously.

   ·          WhatsApp API permits third party integration.

   ·        Provision of adding a green checkmark which helps in labelling as a reliable and authorized company.

   ·         Large volumes of automated requests and response can be sent which helps in managing multiple customers at once.

   ·        Offers you an improvement in overall team efficiency by automating responses & notification

   ·         WhatsApp API opens up the possibility of integrating with other systems such as CRM, POS, Inventory etc. which lends hand to automate business         process.

   ·        Can Acquire your firm with new customers & enhancing customer experience by sending updates and notifications to customers.

Whatsapp Business App Vs Whatsapp Business API

Feature

WhatsApp Business App

WhatsApp Business API

Automated Responses

No

Yes

Multi-users at different location

No

Yes

Fully automated chatbot

No

Yes

Customizable message templates

No

Yes

Automated Notifications

No

Yes

CRM/Inventory/Shipping Integration

No

Yes

Business Profile

Yes

Yes

Live chat with customers

Yes

Yes

GDPR/ Data protection

No

Yes


To sum up everything, to choose among Whatsapp Business App and Whatsapp Business API, the above demonstrated factors must be considered to make a wise decision for your business. If you need any extra assistance for making this decision, feel free to reach out to our support team. Odox Soft Hub can help you to solve the complexities and can provide you with Whatsapp API integrating with Odoo, a fast growing & easily customizable open-source ERP software.

 Odox Soft Hub, being an Odoo partner provides user-friendly ERP solutions and Odoo software that can be even handled by a non-technical person. Apart from Odoo ERP implementation and customization service, we also do mobile app development, custom software designing, digital marketing and many more. For any queries drop your mail at [email protected]

 

You can count on us for assistance with Odoo whenever you need it.

About us

As an Odoo ERP Company, Odox provides a virtual library for Odoo researchers. We pen down the most recent and relevant topics on Odoo as well as other technologies,with valuable insights and thought by our experts. Our major articles include ERP system implementation blogs, benefits of different Odoo modules, Odoo applications development etc. Learn more about Odox SoftHub at  www.odoxsofthub.com

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