FMCG & Van Sales Solution

FMCG & Van Sales Software for Connected Field Operations

An integrated FMCG and Van Sales solution that connects field sales, route management, van stock, billing, collections, and business insights, all in one platform.

Request a Demo Explore Features

Built for FMCG distribution

One Connected Platform for Your Entire Field Sales Operation

FMCG distribution moves fast. Your sales teams need to manage customers, products, orders, stock, routes, billing, and collections, often while working on the road.

Our FMCG & Van Sales solution connects your field operations with your business management system, giving sales teams the tools they need to sell efficiently and giving supervisors the visibility they need to manage performance.

From planning daily routes to tracking van stock, generating invoices, collecting payments, and analysing sales, every critical field operation can be managed through one connected ecosystem.

Customers

Products

Orders

Van stock

Routes

Billing

Collections

Insights

Built for the Field. Designed for the Business.

Mobile app

Give Your Reps Everything They Need on One App

Give your field sales representatives everything they need to manage their daily operations from their mobile devices.

Key capabilities

Route & customer navigation
Customer onboarding
Product & price management
Sales order creation
Instant field billing
Van stock visibility
Stock transfers
Payment collection
Receipt sharing
Sales & collection summaries
Returns management

Web portal

Give Supervisors Complete Visibility

A centralized web portal gives supervisors and administrators the tools to plan, monitor, and optimize field operations.

Key capabilities

Sub-route creation & assignment
Journey planning
Sales team management
Target management
Promotion approval
Session tracking
Lead monitoring
Activity tracking
Sales & invoice reports
Collection insights
Operational dashboards

Features

Everything Your FMCG Sales Team Needs

Van Stock Management

Maintain visibility over products loaded into each van and track stock movement throughout the sales journey.

Field Sales & Billing

Create sales orders and generate invoices directly from the field, helping your team complete transactions faster.

Route Planning

Plan sales routes, assign customers, organize journeys, and help your team spend more time selling and less time navigating.

Customer-Specific Pricing

Manage customer-specific prices, discounts, and product availability to support more accurate field sales.

Collection Management

Record customer payments and monitor daily collections with clear transaction visibility.

Stock Transfers

Move inventory between locations and vans while maintaining better control over stock movement.

Returns Management

Manage goods returned by customers or sent back to suppliers. Record returned items, update stock quantities, and keep sales and inventory records accurate.

Sales & Performance Analytics

Monitor sales, invoices, collections, visits, routes, and team performance through centralized reporting.

Supervisor Dashboard

Give managers a real-time view of field activities and business performance from one centralized platform.

Credit Management

Track customer credit limits, outstanding balances, and pending payments to manage credit sales and improve payment follow-ups.

Merchandiser Management

Showcase your products in retail stores. Track product displays, monitor store visits, and keep merchandising activities organized.

Sales Commission Management

Calculate and track commissions earned by salespeople based on their sales. Keep incentive records organized and monitor their earnings.

How it works

From Route Planning to Revenue

Six connected steps take your team from the morning route plan to end-of-day insight, every action on the road reflected in the business the moment it happens.

6 stepsOne daily loop

Real-timeField to portal sync

STEP 01

Plan

Create routes, assign customers, and organize daily journeys for your sales team.

STEP 02

Visit

Navigate to customers and manage daily field activities with greater efficiency.

STEP 03

Sell

Check products, manage pricing, create orders, and generate invoices directly from the field.

STEP 04

Collect

Record customer payments and track daily collections.

STEP 05

Restock

Monitor van inventory and manage stock transfers to keep products available where they are needed.

STEP 06

Analyze

Access sales, collection, route, and team performance insights through the web portal.

Mobile app

Put Your Sales Team in Control

Give field representatives the tools they need to spend less time on paperwork and more time building customer relationships and closing sales.

Sell on the Go

Create orders and generate invoices wherever your team works.

Know Your Stock

Access current product and van stock information before making a sale.

Serve Customers Better

Access customer information, pricing, purchase history, and payment details when needed.

Collect with Confidence

Record collections and keep payment information organized.

Web portal

Turn Field Data Into Business Intelligence

Give supervisors a centralized view of what is happening across routes, sales teams, customers, inventory, and collections.

Sales Performance

Monitor sales across teams, routes, products, and customers.

Route Performance

Understand planned routes, customer visits, and field activity.

Collection Insights

Track daily collections and payment activity.

Inventory Visibility

Monitor van stock, transfers, and product movement.

Team Activity

Track sessions, visits, leads, and completed activities.

Why FMCG businesses choose it

Built to Make Every Sales Journey More Productive

Better Route Efficiency

Plan and manage customer visits more effectively.

Faster Sales & Billing

Reduce manual work and complete transactions directly from the field.

Stronger Inventory Control

Know what is available in each van and manage stock movement more accurately.

Improved Collection Visibility

Keep track of customer payments and daily collections.

Better Customer Management

Access customer information, pricing, orders, and transaction history when needed.

Data-Driven Decisions

Turn field activity and sales data into actionable business insights.

Who is it for

Built for Businesses That Sell on the Move

FMCG Distributors

Manage distribution, field sales, inventory, and collections from one connected platform.

Van Sales Teams

Give sales representatives the tools to manage their entire daily journey.

Food & Beverage Distributors

Manage products, customers, routes, sales, and collections efficiently.

Wholesale Businesses

Connect field sales with inventory, billing, and business operations.

Consumer Goods Businesses

Gain greater visibility across products, customers, sales teams, and distribution.

Field Sales Organizations

Equip mobile teams with connected tools for sales and customer management.

Connect Your Field Sales With Your Core Business

Bring your FMCG field operations together with your broader Odoo business ecosystem. Connect sales, inventory, customers, accounting, and other business processes for a more unified operational experience.

Data flowTwo-way sync

Mobile AppField sales, billing, collections

FMCG PlatformRoutes, van stock, supervision

OdooSales · Inventory · Accounting

Business OpsFinance, reporting, decisions

Ready to transform your field sales?

Put Your FMCG Operations in Motion

Connect your sales team, routes, inventory, billing, collections, and business insights through one platform.

Request a Demo Talk to Our Experts