ResponsibilitiesExecute tests, collect and analyze data and results, identify trends and insights.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Proven SEO experience for 1-2 years
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool.
Experience in working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
Experience in working with CMS and building/administering content in CMS environments.
Knowledge of ranking factors and search engine algorithms
Professional degree preferred
Up-to-date with the latest trends and best practices in SEO and SEM
Proficiency in MS Excel, PowerPoint, and Word.