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SEO Analyst

Calicut, India

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.


Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights.

Track, report, and analyze website analytics and PPC initiatives and campaigns
 
Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

 Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
 

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Must-Have

Proven SEO experience for 1-2 years
Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends) 
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool.
Experience in working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
Experience in working with CMS and building/administering content in CMS environments.

Knowledge of ranking factors and search engine algorithms 


Desired to-Have

Professional  degree preferred

Working knowledge of HTML, CSS, and JavaScript development and constraints


Up-to-date with the latest trends and best practices in SEO and SEM

Proficiency in MS Excel, PowerPoint, and Word.