Digital Marketing Specialist cum SEO Analyst

Calicut, India

We are looking for a Digital Marketing Specialist cum SEO Analyst preferably Keralite to join our Marketing team and help us build a strong online presence.


Execute tests, collect and analyze data and results, identify trends, On page and Off page seo

Track, report, and analyze website analytics and PPC initiatives and campaigns

Social media management and giving apt suggestions for improving Digital Marketing

Run Google Ads, Facebook Ads, LinkedIn Ads and maximize promotion of brand

Writing blog posts and uploading in website and social media and work with marketing team to drive SEO in content creation and content programming
Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

 Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.


Proven SEO experience for 2+ years
Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool.
Experience in working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
Experience in working with CMS and building/administering content in CMS environments.

Knowledge of ranking factors and search engine algorithms 

Desired to-Have

Professional  degree preferred

Working knowledge of HTML, CSS, and JavaScript development and constraints

Up-to-date with the latest trends and best practices in SEO and SEM

Proficiency in MS Excel, PowerPoint, and Word.